PR wire services might sound like a good option for press release distribution, but they just can't compete with a good public relations agency - here's why ...
PR plays an important role in trade show marketing – influencing visitors before, during and after the event. But you need to know your audience, and how (and where) to reach them!
It’s up to the PR team to keep your brand top of mind at all times. That means making sure that you’re a part of the conversation, and if there isn’t a relevant conversation taking place, then it’s up to PR to start one.
Events provide fantastic public relations opportunities that extend beyond your guest list, but first you have to convince the right people to attend...