Last-minute trade show marketing tips for IBC

The few weeks before any trade show are critical to your exhibition success - and this is particularly true for the IBC Show.  Now is the time when IBC visitors shelve their holiday snaps and start creating their show itineraries - and you need to make sure your brand is top of mind.  Whether you're well into your PR and marketing plan or have yet to start promoting your presence at the show, here's 5 tips to make your last-minute trade show marketing successful;