Whatever the reason, if you suddenly find that you’re not exhibiting at a trade show this year, there are other ways to get similar results. 

The biggest threat to B2B public relations often comes from within your own organisation. Here are some of the ways to avoid a self-inflicted PR crisis.

Extinction Rebellion’s rise to fame is proof of the power of PR, but their recent PR fail can serve as a warning to broadcast and AV technology manufacturers

We know that the IBC show is one of the major events in our industry calendar…but that doesn’t mean we’re looking forward to it.

For decades B2B marketing efforts have been unfavourably compared to B2C work, labelled as boring and unimaginative.  In our industry it’s a reputation that is, largely, earned. 

Whether you’re talking about summer holidays or PR packages, there are pros and cons to package deals

Whether you’re the leader of the ruling political party or the CEO of a technology business, a change in leadership can make or break your organisation – and PR has a big influence on which way it goes. 

We look at how some of the most criticised aspects of Game of Thrones relate to some common PR mistakes.

Reaching agreement can be really tough if multiple stakeholders with different priorities are involved and indecision can result in a whole load of wasted time and very little progress.

Thought leadership content and opinion pieces are all the rage right now, but most of it fails dismally.

Failing to act can be just as damaging to your corporate reputation as doing the wrong thing.

Research suggests that the spirit of giving now extends well beyond the festive season and we expect the brands we buy from to follow suit.

If video marketing is the next big thing, why is the video technology industry not using it?

What should busy marketing teams that don’t have time to do a deep dive into their website data be tracking?