Little Cricket PR has expanded its team with the appointment of Eleri Williams, who has taken up the position of content creator & marketing executive.

In this role, Eleri will help research and write press releases, features, and other content for Little Cricket’s clients. She will also help manage their digital marketing efforts across social media, email, and online.

Eleri brings strong content creation skills to the position, having graduated with a first-class degree in journalism and communications from Cardiff University, and with experience writing for a variety of audiences. Her previous role as digital marketing executive at Midlands-based law firm, Lodders, means Eleri is comfortable researching and covering complex topics and can quickly gain a solid understanding in new subjects.

Eleri has experience across the marketing mix and takes an organised approach to her work. During her time at Lodders, she created new processes and frameworks for planning and scheduling social media and digital reporting as well as researching and developing content for use across a range of mediums and optimising SEO on blogs and service pages.

Of her appointment, Eleri said, “I’m really excited to be joining the Little Cricket team and working closely with their impressive portfolio of clients. I’m pleased to be making the move agency-side, which has been a goal of mine for some time, and I’m looking forward to getting stuck into researching and creating content across a range of new topics and clients.”

Little Cricket’s founder, Candice Cowan, adds, “Eleri’s addition to the Little Cricket team will boost both our creative and organisational capabilities, ensuring that we can continue to produce high-quality, engaging campaigns for our growing client list in the audio-visual and broadcast technology sectors. Her appointment also represents an exciting moment in the business’s growth – this is a great way to kick off 2022!”