Why events are an important PR activity
Events make a lasting impression on your target market through face-to-face conversations and hands-on interaction with your product. They also give you the opportunity to get an insight into your clients’ opinions, wants and needs.
From a public relations perspective, hosting an event can be a great way to get your brand talked about – by the press and those attending. At Little Cricket we make sure that your event gets noticed in all the right circles, before, during and after it happens, so that your message reaches far more people than just those attending.
PR event examples
Launches, celebrations and milestones
From invitations that make an impression to activities designed to attract attention, we make sure that your product launch or celebration is the talk of the town.
Exhibitions and trade shows
With high footfall comes steep competition. Little Cricket provides creative exhibition campaigns that support your business objectives and help you stand out from the crowd.
Training events and seminars
Training events and speaking opportunities can position your brand as a market leader and your team as thought leaders in the industry. Little Cricket helps you organise your own, or secure participation in these events, and ensures that you benefit from the publicity opportunities that they provide.
Interact with multiple press representatives at once to get the full story out quickly. Often newsworthy in their own right - we organise everything from press invitations to venues and speaker selection.
One-of-a-kind events that don’t fit into any category have the potential to be the most exciting, attention-grabbing and talked about of all events. We’ll help you design a unique event that builds your brand relationships and reputation.