Disillusionment with current providers, budget pressure and limited resources seem to be turning an increasing number of companies away from committing to ongoing PR retainers - is ad hoc PR the answer?
PR plays an important role in trade show marketing – influencing visitors before, during and after the event. But you need to know your audience, and how (and where) to reach them!
It’s up to the PR team to keep your brand top of mind at all times. That means making sure that you’re a part of the conversation, and if there isn’t a relevant conversation taking place, then it’s up to PR to start one.