PR's role in trade show marketing

Trade shows provide a fantastic opportunity to display your brand or product to a very targeted audience.  But competition for that audience's attention is fierce.

Exhibitors need to start trade show marketing activities well in advance of the show to entice visitors to their stand.  Public relations' role in trade show marketing is to make sure that your campaign message reaches visitors before, during and after the event by understanding how your audience keeps up to date with industry and brand news, and using those channels to share content that cuts through the noise.   In this video visitors to the recent Media Production Show  shared their go-to places for keeping up to date.  

Is your brand making the most of these different channels to reach trade show visitors?  Little Cricket PR can help!