Shooting Partners and Anna Valley contract Little Cricket PR for public relations and content marketing

Little Cricket PR has been contracted to manage public relations and content marketing for the Shooting Partners Group. The contract is effective from 1 November 2016 and covers activities across the group – including Shooting Partners, Anna Valley Integrations and Anna Valley Corporate & Events.

Shooting Partners Ltd has been established for over 25 years as one of London’s leading broadcast hire companies, providing cameras, lights, grip and audio equipment to the professional video industry. Anna Valley specialises in audio-visual and display technology, with the corporate department providing full service audio-visual solutions for events while the Integration unit focusses on fixed AV installs for the sports, retail, corporate and entertainment sectors.

Having previously managed marketing and PR internally, the group directors were looking for a partner to help them plan and manage their growing marketing requirements. “As a group that provides a variety of products and services to different markets, it was important that we found a marketing partner that understands each business unit’s unique requirements” said Shooting Partners Director and Group Head of Marketing, Shaun Wilton. “Little Cricket provides the range of expertise we need to support our internal team and we are excited by their ideas for using content to generate interest in the group as a whole and for each department individually.”