WE DELIVER INVENTIVE, TARGETED CAMPAIGNS THAT ARE IMPOSSIBLE TO IGNORE, KEEPING YOUR BRAND TOP OF MIND.
Little Cricket is a public relations agency with a background in broadcast production and technology and a passion for challengers in any market. We help ambitious brands wrestle the attention away from market leaders by delivering targeted campaigns that are impossible to ignore. With twenty years of experience in media, we take PR beyond press engagement with a refreshing approach that gets people talking.
Creating stand-out campaigns starts with understanding your brand, your target audience and your message and ensuring that every activity is aligned.
Good ideas alone don’t guarantee success – content quality, distribution methods and timing are just some of the factors that influence a campaign’s penetration.
Inventive campaigns that are refreshingly different cut through the noise and capture the attention of your target market and influencers, producing results.
Why we love challengers
A challenger isn't just someone who isn't the number one brand in their market. Challengers share a mindset and approach to business that sets them apart – they are fiercely determined and passionate, have ambitions that exceed their resources and believe unreservedly in their brand and message. They’re creative in their approach to both business and marketing, and aren't only open to trying new things - but insist on it.
Challengers generally don't have the market leader's budgets to spend on expensive advertising and lots of resources to throw behind marketing activities, but PR provides an opportunity for challengers to level the playing field - because PR relies solely on the strength of your content to gain press coverage, social shares or conversation time. And good content doesn't have to cost a lot.